Big Rapids is described by more than half of the students as being "a small town with plenty of charm." With that being said, most students do not plan on staying in the area following graduation from Ferris. For students, it is seen more as a college town than a place to start their careers.
One of the better things about Big Rapids is that it is a relatively safe place (being such a small town). There are great parks and recreation in the area, and the scenery is something to see! The only downfalls to the area include no real great shopping areas (unless a student wants to take a little under an hour drive to Grand Rapids), no professional sports, and a lack of very interesting nightlife.
The town is extremely accommodating to the students, especially the businesses. Though there are people who live in Big Rapids, the city is composed mostly of students. Therefore, some of the businesses actually offer discounts to students on certain items. There are a few nearby schools that Ferris students interact with, especially on the weekends. The closest school that most go to hang out at is Central Michigan University. Also, less than two hours away, there is Michigan State University.