Athletics at Radford are not well respected by the student body. In fact, the only varsity sport that seems to be given any attention is basketball. The University has implemented several initiatives to increase student attendance at basketball games, including University-provided shuttles to the games, incentives to Greek life participation, tailgates, giveaways, and an electronic sign on Main Street that advertises the team. Other sports often fall by the wayside in the University's attempt to build a strong basketball following.
While school spirit has been almost nonexistent for several years, it recently has been on the rise with the "Dread the Red" campaign, which involves T-shirts, signs, and shuttles to athletic events. There is also the very active Radford Rowdies, a group of students who have made school spirit their mission. Intramurals are a much more prominent part of student life, as more students are able to participate, and the teams are much more actively involved in off-campus events. There are a variety of individual and team sports and activities, including regular league competition, informal tournaments, and one-day events. Radford's philosophy toward intramurals is to "provide a little for everyone in order to get the most from everyone."