You really can't beat Big 10 athletics. I strongly suggest buying season tickets to either football, basketball, or hockey. The atmospheres of each sport are distinctly different, and I'd say I prefer the hockey atmosphere the most. Our fans are ruthless and getting involved in the cheers we have makes you feel like you're really making an impact on the team's performance. Definitely make it a priority to go to at least one game of each of the big three sports.